Vinyl is becoming as easy to listen to as movies are to watch. In fact, that’s the inspiration behind VNYL, a new subscription-based service that mails out new LPs to record collectors.
For $15 a month, members can choose from a list of categories and receive records in the mail like they did their movies years ago with Netflix, or for the generation above it, Columbia House. However, subscribers can choose to keep the records they want for $8-$12. Members can select a hash tag music classification and then will get sent three albums to fit their vibe, which the company categorizes by mood or subject.
But what makes VNYL different from just going to your local record store and picking out your own piece of vinyl? Founder Nick Alt said it’s the community behind his company.
“The real magic that I can bring to this is the community aspect,” he told Rolling Stone. “People who listen to vinyl are not connected [the way online users are] unless they go to a record store, so why can’t we bridge that for people who are really into listening to vinyl?”
The company reached its Kickstarter goal last night.