Well, at least they didn’t decide to pass in their last possession of the Super Bowl, but Sport Chalet — and the Seattle Seahawks — both seemed to think that they knew who was getting the Lombardi Trophy before the game was over.
In a marketing email sent as the game was ending, Sport Chalet did the typical thing, an email blast saying “get your winning team gear here.” The only problem? They forgot to update it, and while the photo showed a proper Patriots logo, can you see the caption that didn’t quite get updated before the marketing team hit “send?”
Now, everyone does marketing like this. Monster.com was clever, realizing all the Social Media Manager’s Worst Nightmares.
Our own CBS guys had us prepare promotions for either team to win. We decided no one here would want to buy gear from either team, so here’s what we posted.
It WOULD be cool if you clicked this, because, you know, we have bills to pay and we need to get another case of ramen.
Yeah, baseball! (And don’t diss my graphic skills. We can’t afford Photoshop, people!)