UPDATE: McDonald’s has responded to Ex Cops’ post. See below.
You might not know Ex Cops (yet). The pop punk duo made up of Amalie Bruun and Brian Harding is still coming into the limelight following their second LP, Daggers.
Still, they’re getting plenty of attention. They’ve worked with Billy Corgan and Ariel Pink, and they’re signed to a well-respected independent label. They’ve got a great following and they’ve got a host of SXSW shows lined up this week.
All in all, they’re a pretty great band, which is the main reason McDonalds asked them to play their SXSW Showcase in Austin, Texas this year. In case you’ve never heard of SXSW, it’s one of the largest national events in the country, and certainly a contender for the biggest event in music. It’s kind of important for #brands trying to be #hip.
But despite the fact that McDonalds currently has a net worth of roughly $97 billion dollars (which is more than the national net worth of the United States of America), they “didn’t have a budget” for which to pay the artists playing their showcase.
Yep. McDonalds, one of the largest corporations in America, couldn’t find a few bucks to pay a band working for them.
We could try to paraphrase the band’s comments, but we wouldn’t do it justice.
Read the whole post below:
Per Gawker, McDonald’s has responded to the claim (and you’re going to love this):
We follow the same standard protocol as other Brands and sponsors by inviting talented and emerging musicians to join us at the SXSW Festival. We look forward to serving McDonald’s food, drinks and fun in Austin. #slownewsday
For the record, Bruun insists it is very much NOT the norm to not pay artists.