Each year on Valentine’s Day thousands descend on San Francisco’s Justin Herman Plaza with pillows in hand.

Once the clock strikes 6PM, the feathers start to fly. Here’s what this year’s looked like:

Nothing like a #goodolfashion #pillowfight on #valentineday in #sanfrancisco

A post shared by Andrew Gonzales (@mandrew_g) on

#sanfransisco #pillowfight

A post shared by Yoshiki Takahashi (@yoshirunna) on

The annual #SanFrancisco #pillowfight begins.

A post shared by Ted (@eyeofted) on

Happy V-Day 🙂 #pillowfight SF tradition

A post shared by C. SONG (@cosmo_song) on

Good luck getting all those feathers out of your hair.

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