Back in 2015 Lagunitas sold 50% of the stake in their company to Heineken, the world’s second-largest brewer.

The Dutch brewing company has since increased Lagunitas footprint in the United States and now looks to make Lagunitas a bigger brand internationally.

Lagunitas founder Tony Magee is set to become Heineken’s director of global craft and will be in charge of global and local craft strategy.

“During the 19 months of our partnership, we have come to trust and truly believe in each other. Through that, we have found ourselves aligned on how to bring the vibe of U.S. craft-brewing to beer lovers everywhere. Only by fully committing to this relationship can we both respond to the historic opportunity that awaits us in all 24 time zones,” – Tony Magee

Magee has spun the sale as less of a “selling out” and more of a “buying in”.

For now, Lagunitas breweries are only in Petaluma and Chicago, but this deal is expected to accelerate the growth of the brewery rapidly.

Lagunitas was valued at $1 billion at the time of the 2015 sale and is certainly worth even more in 2017.

For more head to The Press Democrat.

 

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From LIVE 105

Dedicate A Bay Bridge Light
KKL Podcast

Listen Live