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Taco Bell Admits They Began Serving Alcohol Because Customers Were Drinking Anyway

Back in 2015, Taco Bell opened their first Cantina location in Chicago and people went nuts over the fact that they could get drinks like their twisted freezes instead of pouring vodka into their Baja Blast Mountain Dew.

taco bell   booze menu 620 400 Taco Bell Admits They Began Serving Alcohol Because Customers Were Drinking Anyway

The Las Vegas one has become an online sensation with its elaborate setup and, of course, weddings.

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We have a cantina location on Durant Ave. in Berkeley as well, where we know you can at least get beers on tap.

Pretty sure the “Cantina” location over on 3rd St. in San Francisco is still without their liquor license so that’s just a newer-looking Taco Bell.

Anyway, this month Business Insider spoke with Taco Bell COO Mike Grams about the brand’s introduction of alcohol to which he replied:

“People would come through on drive-thru and say, ‘could you please leave a little off the top,’ and we’d know exactly what they meant.”

So Taco Bell just decided to cut out the middle man and have alcohol available at 7 cantina locations so far with 4 more opening before the end of 2017.

not your ordinary Taco Bell #tacobelllv

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Taco Bell’s COO also made it clear the brand won’t be turning into a full on bar anytime soon. They won’t be doing shots, or anything like that, but hopefully we get more of those new locations here in the Bay Area.

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One Comment

  1. Jere Avila says:

    I know most people have a something negative to say about most fast food establishments. Taco Bell, on the other hand, has always tried unusual tactics to win customers over. I remember they had changed the name of one of their locations to Border Bell in Mountain View, Ca on El Camino in the early 2000’s. They served more restaurant style mexican food with a classy(er) decor. It didn’t last long though. I don’t really frequent fast food places much. But Taco Bell always has some kind of FUN food on their menu boards. Like stoner, toy food that you can eat. It’s totally different from how I remember them in the 70’s with the Spanish Villa look and a big bell out front with candy striped metal umbrellas with the outdoor seating.

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